on a career in
ing or person
t seemed to
oing art in
on, I felt the
pathway. I
mething that
ll as working
o really enjoy
ng side of
eal collabo-
with a large
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eeping their
something
heir Levi’s Red
uring this
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pened since
jobs for labels
to me to work
g. It is really
tempting sometimes to take these jobs when
I’m low on money and rent is due, but I am
set on the idea of working for myself and having
complete control over my ideas. I feel now
is the best time to start.
What do you think St Martins gave you
that no other course could have?
I feel St Martins puts you in an environment of
like-minded students who are willing to push
themselves that little bit further while the
college gives you the freedom to explore your
ideas and develop them into interesting and
original concepts.
Who in the fashion world do you aspire to
be like and why?
I really admire the attitude of Walter Van
Beirendonck as he has always designed in a
way that remains true to his ideas. He doesn’t
simply reflect the trends of the time in an effort
to accrue money.
Men’s high street fashion is increasingly
becoming more interesting and open to
new things. Do you see this continuing?
And what direction would you like to take
it?
Yes, it is such a new and rapidly expanding
market, and as designers are pushing the
boundaries, men are getting more adventurous
with how they dress. So I feel it will
continue for some time. I quite like humour
in fashion and would like to push wearable
menswear with a comical twist.
Apart from fashion design, you also make
music with the much hyped Joe & Will Ask?.
What is your biggest passion? Or do you think
it’s possible to put your all into both?
They are so different from each other. I
wouldn’t be able to compare the two. I like
the way I do both because as soon as I have
a lot of work to do for one, I seem to get
loads of ideas for the other! Also, because I
use the same studio for both, I am able to get
ideas down quickly and spontaneously - so in
a way they help each other stay interesting.
You used real fur in your collection. Do
you think this is justifiable in a time when
realistic faux fur is available?
Yes. I don’t have a problem with it at all. I
grew up in a rural environment where we
raised animals for their meat and don’t see
the difference with rearing animals for fur. It’s
no crueler, and I also don’t think that faux fur
is very realistic!
[Turn the page to see Will’s work]
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