Creative Award
Mr Men Show
CLIENT: Chorion
AGENCY: Digital Outlook
The judges were particularly taken with this campaign to promote the new Mr Men
television series.
Digital Outlook’s brief was to create a website that would generate awareness and buzz
for the programme, primarily targeting children aged 4-7 years, both male and female.
Importantly, the new television show should be differentiated from the classic Mr Men
brand, including the well-known books, merchandise and toys. It should create a whole
new brand familiarity and a sense of love for the new characters.
To this end, the objective was to extend a brand experience from the television set
through simple content within a dedicated online home. The Mr Men TV Show website
featured a game, print outs and wallpaper for each character. While adult nostalgia was
dealt with in a separate campaign, this site was specifically focused on the kids.
The simplicity and innocence of the Mr Men acted as the creative force behind the site.
Each character is about basic, rarefied personality traits and a large helping of fun. The
strategy was simple — let kids have fun while getting to know the Mr Men.
The Revolution Awards 2008 15
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SPONSORED BY;
HIGHLY COMMENDED;
The Big Ask March
CLIENT: Friends of the Earth
AGENCY: CHI & Partners
NIKEiD Studio London
CLIENT: NIKE
AGENCY: AKQA
SHOrtLIStED;
Lynx Blow
CLIENT: Unilever
AGENCY: Dare
X Factor Challenge
CLIENT: The Carphone Warehouse
AGENCY: CHI & Partners
Grolsch
CLIENT: Coors Brewers
AGENCY: Blonde
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