BUSINESS
The success of your
business lunch hangs
on whether your client
is visual, auditory
or kinesthetic
Matt Hussey brings you
the experts’ guide to
maximising the day’s
most important hour
he most valuable 60
minutes of your day
are not spent in front
of your computer – it’s
actually the time you
spend over lunch. But
business lunches aren’t easy to crack,
especially after a couple of glasses of
wine. So here are the killer tips to not
only make someone part with their
hard-earned cash but also convince
them you’re a powerful businessman…
T
30 / www.ShortList.com
Make
the most
of your
Working
Lunch
SETTING IT UP
Get the contact right Ian Ganderton: “Is
this person on an equal footing, or are they
a client whose business you are trying to
win? For the former, a phone call is enough
to arrange, but for the latter, an email
followed by a phone call a day later to give
them time to think about it is acceptable.”
whaT To wEar
Wear bold colours Jennifer Aston: “You
want to give an image of authority and to
do that you need contrast. A black suit,
white shirt and red tie work best. You’ll
notice it’s a popular look with statesmen
such as Tony Blair and Gordon Brown.
You’ll come across as solid and
responsible, but also dynamic. Navy
and grey suits work well for this as well,
as do blue or violet ties. Stay away from
tweed and camel unless you’re heading
for the countryside.”
arrIVING
Use your past success to reassure
yourself Tom Mackay: “If you’re feeling
nervous a technique called anchoring can
help. Try and remember a meeting or a
time that you felt went well and made you
confident and calm. When you recall
memories you also recall emotions that
will influence your behaviour now.”
Be memorable TM: “If it’s a sales
meeting, it’s important to make an
impression. Have something different
like an unusual-shaped business card: I’ve
seen circular and even metal ones. People
get used to receiving the same things.
This will increase your chances of
being remembered.”
Say the right thing IG: “Before you
arrive, think of an opening statement to
make as you’re shaking hands. This is part
of your first impression, so make it good.
Ties love a bit
of chicken teriyaki
For the 10 best
lunch scenes in
Film go to
shorTlisT.com
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