TEAM, Team Enhancement Allocation Matrix, Joie Chitwood, John Barnes, PEAK, PEAK Performance Motor Oil, Danica Patrick, Vitor Meira, Chicagoland, Terry Angstadt
Shawn Payne/IMS Photo
I
News
SHOW ME THE MONEY
TEAM REVENUE SHARING PROGRAM GUARANTEES
TEAMS THAT RUN FULL SEASON A MINIMUM RETURN
n an effort to encourage more entrants to contest the full IndyCar
Series schedule, series officials have created the IndyCarTEAM
program. IndyCarTEAM, which stands forTeam Enhancement
Allocation Matrix, will award a minimum $1.2 million to each car that
enters every race, including the Indianapolis 500.
“IndyCarTEAM really provides some tremendous stability and
predictability for our existing teams with respect to their operating
budget, which will make them healthier while positioning us favorably
for attracting more teams,” said Terry Angstadt, president of the
PEAK LAUNCHES OIL
WITH INDYCAR SERIES
PEAK Antifreeze has
sponsored the Indy
300 at Chicagoland
for several years
10 IndyCarSeries 2007 winterspecial
Paul Webb/LAT
TEAM WORK
VIDEO LINK
commercial division of the Indy Racing League,
the sanctioning body for the IndyCar Series.
The implementation of IndyCarTEAM,
which begins with the 2008 season, also
marks the end of the series’ traditional, raceby-race
purse structure. However, the purse
for the Indianapolis 500 will not only remain in
place, but it will also be increased by more
than 25 percent for 2008, from the record
PEAK, the antifreeze brand familiar to IndyCar
Series fans through its sponsorship of the Indy
300 at Chicagoland in recent years, is launching
a new line of motor oils with the help of the
IndyCar Series.
Through a multi-year official partner
agreement with the series, PEAK Performance
Motor Oil becomes the Official Motor Oil of the
IndyCar Series and the Indianapolis 500. PEAK
has for several years used IndyCar Series driver
Danica Patrick as a spokesperson for its products.
All PEAK Motor Oil bottles will feature the
IndyCar Series and Indianapolis 500 logos as
part of the partnership. PEAK will work with
Patrick to launch a national TV, print and radio
advertising campaign for their new motor oil.
“PEAK is expanding its involvement in the
IndyCar Series to include league, driver and
event partnerships and we look forward to
working with them to build our respective
brands,” says Terry Angstadt, president of the
Indy Racing League’s Commercial Division. “We
have a plate full of attributes that include speed,
diversity, technology and innovation that were
looked upon favorably by PEAK and continue to
gain momentum in the marketplace.”
PEAK ANNOUNCEMENT
VIDEO – CLICK HERE
www.indycar.com
$10.67 million for the 2007 edition to at least
$13.4 million, with the possibility of at least
$2.5 million of that going to the winner.
“As the Indianapolis 500 and the
Indianapolis Motor Speedway approach some
historic milestones in 2009 and 2011, it’s
only appropriate we strengthen the incentive
to compete in ‘The Greatest Spectacle in
Racing,’” said Joie Chitwood, president and
COO of the Indianapolis Motor Speedway.
“The new purse structure for the Indy 500
will help all entries earn more money than
ever during the Month of May.”
And if the dollar figures presented above
seem lofty now, there’s a chance they’ll climb
even higher as time goes on.
INTRODUCING OUR
NEWEST REPORTER:
YOU
We know you’ve got a question you’re
itching to ask and IndyCar Series driver. It
might involve the art of racing, or it might
be about his or her favorite color. Whatever
it is, send it to us, and we’ll do the legwork;
we’ll pick the best questions, hunt the
driver down and print their answers in a
future issue. So hit up the e-mail link
below, put “IndyCar Series driver question”
in the subject line and send it to us. We’ll
do our best to get you the answer.
ASK A DRIVER
CLICK HERE
(Left) John Barnes
likes what he sees in
the new TEAM
program. (Below)
The promise of the
program came with
the signing of Jay
Howard to drive
Marty Roth’s car
?
Dan Streck/LAT
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