Above: Peter Herdman
of Arjo Wiggins at PPA
Marketing’s conference
on the durability and
beauty of print.
Above right: Nik Vyas
being presented with
the Magazine agency of
the year award by Stevie
Spring, chief executive,
Future Publishing.
ADDINGVALUE
PASSION AND POWER
PPA Marketing ran a seven piece
DM campaign which included a
series of‘revolutionary’postcards
plus Passion & Power, a booklet
cementing the medium’s ability
to meet today’s communications
criteria. The paper’s intention was
to show that magazines can rightly
support the fact that they are a
leader in the engagement field. In
the past year, following a sustained
campaign from PPA Marketing, the
top 10 agencies have increased their
ad spend in magazines by £20m.
PPA Annual Review 2007-08
FIT FOR THE FUTURE
FOLLOWING THE launch of our newest research,
“Magazines drive online”, carried out by the BMRB,
PPA Marketing’s priorities for the remainder of 2007
and into 2008 are to create noise around the research
and offer bespoke consultancy services to agencies
and clients to demonstrate research in action. PPA
Marketing will also be working on delivering new‘word
of mouth’research, which, alongside the magazines and
online work, covers a second major‘buzz’theme for the
advertising industry.
“There are a combination of reasons why our magazine investment is up.
The phenomenal growth of weekly titles has had an impact as faster cover
build and shorter lead times has enabled more advertisers to utilise
the medium. In tandem we have been working hard to prove magazine
effectiveness and invested significantly in proprietary research that we
can use to further sell the medium to our clients”
Nik Vyas, group press director at ZenithOptimedia, on why Zenith Optimedia has
dramatically increased its ad spend this year.
MAGAZINES DRIVE ONLINE
Top-line findings from a BMRB
study show how effective magazines
are as drivers of online search and
purchase. The magazines and online
campaign was devised in response
to requests from those involved
directly in the planning and buying
of magazines, our media agencies.
CELEBRATING ADVERTISING
EXCELLENCE
PPA Marketing’s annual conference
and awards has begun to take a form
that is widely enjoyed and
appreciated by our three major
audiences; publishers, agencies and
clients. For the first time this year,
PPA Marketing’s Magazine
advertising awards were presented
as an integral part of the conference
programme, limiting the event to a
morning only session and earning
the event a 94 per cent“excellent”
or“good”approval rating from the
delegates.
PPA CONSUMER / 09
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