PPA Annual Review 2007-08
PPA Activity Investment by industry Revenue for industry Saving for industry
£000s £000s £000s
Benchmarking of salaries 35 6,000
Benchmarking of costs 35 2,000
On-line ad trading - pooled resource
Retail supply chain e-trading 3 12
Digital ad transfer (pass4press) 20 500
Agency credit control 20 3,090
Pressing magazine advertising case
Joint ad effectiveness research 30
Central representation of ad case 490
Managing interface with ABC/NRS 70
20,000
Avoiding legal, regulatory damage 150
Collective licensing through PPA 4,000
Retention of zero-rate VAT 175,000
Self-regulation cost v statutory regulation:
maintaining independence from OFCOM 200 800
Lobbying on range of issues:
eg loss of vertical agreements exclusion, new gambling
ad rules, review of defamation law, review of consumer
contract law, right of reply/Rome II, Copyright, HR
network/advice, legal deposit, review of code of
advertising practice, online development/ opportunity 250 750
HR network/advice 20 100
Independent Publishers Advisory Council 20 100
Advice helpline 7 87
Copy sales development
Retail supply chain development 150 20,000
Ind.retail sector support 150 300 1,000
Subscription development 30 300 18,000
Working with Royal Mail
Presstream contract work 100 83,000
Communications
Communications (Mag News/Exec sum) 40 9
Website/weekly update 15
PR on issues affecting PPA members 30 1,600
Sector Group activity
Online investment (AOP/PPAi) 50 150
APA ASK 60 14,000
PTC/PPA Training 60 120
Conferences/seminars 120 400
Member services:
Research projects 80 150 1,000
TOTALS 2,055 38,939 313,709
Value of £2.7m investment 352,648
VALUE STATEMENT / 07
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