04 / MISSION STATEMENT
PPA IS THE organisation for consumer, customer and
business media in the UK. PPA's role is to promote and
protect the interests of the industry in general, and its
500 member companies in particular.
The association’s members publish more than 3,000
consumer, business and customer magazines. They also
produce a large range of directories and websites, in
addition to organising conferences, exhibitions and
awards. A number of the larger companies also have TV
and radio brands linked to their publishing interests.
OUR MISSION IS TO:
> Pursue relevant activities to promote and protect the
interests of magazine and business media in general.
> Embrace at least 80 per cent of magazine publishing by
turnover and secure more than 50 per cent of funding
through the provision of services reflecting the
developing needs of members and associate members.
> Maintain professional publishing standards, seeking
to raise minimum levels where necessary to ensure a
healthy, visible industry.
CODE OF PRACTICE
PPA member companies are
encouraged to hold ABC or other
equivalent audited certificates,
where appropriate, or otherwise be
able to support their circulation
figures. All eligible titles published
by a member company will be
included in that company's
membership of PPA. Members are
encouraged to display the PPA logo
on title pages of their publications,
on promotional literature and in
British Rate and Data (BRAD).
MEMBERS AGREE to be bound by the
PPA agency recognition scheme
relating to their dealings with
advertising agencies.
MEMBERS AGREE to participate in
self-regulatory arrangements.
In particular, they agree to:
> Observe the British Code of
Advertising, Sales Promotion
and Direct Marketing Practice
and contribute to funding
arrangements through the
Advertising Standards Board
of Finance (ASBOF).
> Abide by the Press Code of
Practice, accept and act upon the
Press Complaints Commission
findings and register with and
contribute to the funding of
the Press Board of Finance
(PressBOF).
> Abide by the terms of the PPA Mail
Order Protection Scheme.
MEMBERS AGREE to take account of
PPA guidelines for best practices for
list owners, telephone selling, the
operation of Royal Mail Presstream,
special advertising opportunities,
the coverage of sexual subject matter
in teenage magazines, online
publishing, editorial content and
other areas for which PPA Board
issues recommendations.
PPA Annual Review 2007-08
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