“As a strategic partner to
publishers we have valued
the insights and feedback
that is now helping us
shape our market and
product development
activity. A key highlight
from the past year has been
the joint working with
the PPA and its members
to grow the subscriptions
market, and we look
forward to this developing
further over the
coming year.”
Leo Corden, head of market
development, Enterprise & field
sales, Royal Mail.
Right: PPA’s
rebranded,
outward-facing
publication,
Magazine News.
ADDINGVALUE
HELPING MEMBERS SAVE
MONEY
Helping members save money is one
of PPA’s key aims, and the two
benchmarking services on offer help
to deliver tangible cost savings for
members. The PPA cost and revenue
benchmarking scheme, relaunched
in October 2007 as a free service,
enables publishers to benchmark
their magazine revenues and
production costs against a selection
of competitors. In addition the PPA
salary survey continues to provide
cost savings through the provision
of details of labour turnover and
PPA Annual Review 2007-08
“St Ives offer a complete
print management solution
and add value by providing
far more than just a print
and logistics solution.
Developing partnerships
with our clients to advise
on improvements in
process and method or
offer advice in such areas
as environmental issues is
key to the businesses future
success. As printers of
many of the UK’s leading
publications the strategic
partnership we have with
the PPA is invaluable.”
Tony Ayles, sales director, St Ives.
employment conditions including
overtime, holiday entitlement, time
off in lieu and working hours and
gives details of benefits such as
pension, provision of company cars,
long term incentive plans, share
schemes and training.
LEGAL HELPLINE
The free legal helpline continues to
provide a valuable service to
members, receiving nearly 300 calls
in the last year on a range of subjects
including intellectual property,
paternity leave, age discrimination
and health and safety.
FIT FOR THE FUTURE
RELAUNCHED PUBLICATIONS
PPA has relaunched both its quarterly
outward facing magazine title
Magazine News, and its monthly
newsletter in the past year. Both have
been given a fresh look and feel with
easy to follow navigation and some
heavyweight interviews, including
Martin Sorrell CEO of WPP for the
relaunch issue of Magazine
News. So far there has been very
positive feedback on the redesign
from advertisers and agencies.
A new initiative in the newsletter is
that there is a new member focus in
each issue.
MEMBER SERVICES / 29
MEMBERS WHO participate in PPA activities,
whether via a committee, attending events,
or participating in training courses, gain the
most value from membership. Every effort is
made to ensure members are aware of the
services and opportunities available and in
turn ensure that the business issues of
members are taken into account for
planning purposes. Recognising the needs
of members, PPA will be expanding services
vertically through the three pillars of
consumer, customer and business media
in the core activities of print, online and
face-to-face.
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