SCHOOL MAGAZINE CONTEST
PPA Scotland tapped into the talent
of the future with the launch of the
Scottish School Magazine
competition this year. Financial and
promotional support from the
Scottish government through the
Determined to Succeed, enterprise
in education division and practical
help from Scottish PPA members
and suppliers, paved the way for
schools from all over Scotland to
showcase their writing, production,
designing and entrepreneurial skills.
PPA Annual Review 2007-08
PPA SCOTLAND, the Scottish arm of PPA, continues
to support a flourishing magazine industry in
Scotland, with membership in Scotland at an alltime
high. PPA Scotland identified custom-built
training facilities in Edinburgh allowing for an
increase in training days and seminars with more
places than ever being booked.
ADDINGVALUE
MAGAZINE MONTH
PPA Ireland (PPAI) has been working
hard to raise awareness of Irish
magazines by launching a new
initiative, Irish Magazine Month,
to highlight, through a variety of
different media, the benefits of Irish
magazines among distributors,
retailers, the ad industry and most
importantly readers. It took place in
October 2007 and was promoted
through independent retailers,
advertising and PR. Readers were
asked to take part in a nationwide
survey that asks what they like most
about magazines.
FIT FOR THE FUTURE
A HIGH PROFILE PANEL OF JUDGES (left) provided expert
advice for the Scottish Schools competition and will be
invited back for the 2008 competition, which is already
underway. With a record number of entries submitted
for the 2007 Scottish Magazine Awards, the future of
magazine publishing in Scotland is bright. Meanwhile in
2008 PPAI’s priority is to raise the profile of magazines
as a unique and effective advertising medium among
ad agencies and brand managers.
DISTRIBUTION BREAKTHROUGH
PPAI has worked with newsstand
distributors, retailers and PPAI
members to change the way the
newsstand distribution chain works
in order to make it more efficient,
environmentally sound, to increase
sales efficiency and ultimately to
make it easier for its members to
ensure that our magazines get into
the hands of our readers.
PPA SCOTLAND | PPA IRELAND / 27
THE PERIODICAL PUBLISHERS’ASSOCIATION OF
IRELAND (PPAI) now represents more than
200 Irish magazines and 55 publishing
companies, creating a strong, united voice
for in Ireland and internationally. This
united voice of Irish publishers has helped
its members to grow their magazines and
businesses through PPAI initiatives,
by providing a forum for publishers to
discuss the industry and to help it grow.
“We all love reading magazines and
Irish Magazine Month will create
excitement, celebrate the industry’s
diversity and inspire the public to
go out and grab a magazine.”
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