24 / PRODUCTION AND TECHNOLOGY
THE MAJOR PRIORITY for the Production &
Technology Committee continues to be raising
standards for magazine production. Within the
committee’s remit are a number of initiatives
which aim to develop and raise standards, educate
and resolve problems on issues of magazine
production, including digital, print and paper.
ADDINGVALUE
RECORD BREAKING EVENT
The 2007 Magazine production
conference event attracted a record
breaking 80 entries, with more than
200 delegates expected for the
conference and 450 guests to the
awards. Themed the changing role
of magazine production, the flagship
conference focused on the
evolution within the industry as it
embraces the new integrated world
and cross-media approach.
RESEARCHING THE FUTURE
A number of research initiatives on
the future of print, digital workflows
and environmental issues have been
commissioned over the last year,
providing fascinating insight for the
wider membership. The future for
print initiative involved collating
the views of the top publishers to
understand the likely trends in print
over the next 10 years.
NICE PIC
Pic4press V3 was launched in May
2007. The guidelines continue to
promote best practices for the
exchange of digital imagery, while
expanding the content to include
the latest software packages and
information on the suite of colour
management profiles recently
released by European Colour
Initiative (ECI).
Left: Savio Luis from
Savvis (left) and
comedian Lee Hurst
(right) present Adja
Hakem from
Haymarket with the
Environmental
performance of the
year award at the PPA
Production awards
2006.
FIT FOR THE FUTURE
ENVIRONMENT ISSUES are at the top of the production &
technology agenda, with increased cooperation with the
Environment Committee to raise awareness of issues
among publishers a key priority. Other key priorities
include: further developing the best practice guidelines
for the digital workflow to reflect new and emerging
technologies; reviewing the certificate in production
management and continuing to host PPA’s Magazine
production conference and awards.
“Pic4press aims to increase
knowledge and understanding
at all levels of the creative
chain.Using PPA’s pic4press
guidelines means there is less
chance of errors in the PDF
creation process or on press,
saving time and money.”
Jonathan Moore, The Condé Nast
Publications’ digital project
manager and chairman of the
Pass4press Committee.
PPA Annual Review 2007-08
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