ADDINGVALUE
ASK AND RECEIVE
In just six months APA has already
conducted over 12 pitches resulting
in new magazines from large global
brands including Audi, Bang and
Olufsen, Chestertons and Shell. It
is currently working with over 40
prospective clients with potential;
business worth over £30m of
incremental spend to the industry.
PPA Annual Review 2007-08
CREATIVITY COUNTS
APA has launched a new set of
awards – The Creative Awards,
showcasing creativity in the
medium – designed to supplement
its annual effectiveness awards.
The inaugural event held in July at
the Design Museum on London’s
South Bank was extremely well
received and APA was inundated
with entries. This helped to
reinforce the message that customer
magazine aren’t just effective –
but creative as well.
FIT FOR THE FUTURE
ADVANTAGE APA
APA has also been working to build
on the acclaimed Advantage Study
research. It is now the UK’s largest
piece of media research, featuring
over 55 titles and 15,000 consumer
interviews. Such is the renown on
a global basis of the Advantage
Study, APA is a now running the
programme in South Africa and
India and launching it in the
USA and Germany, driving best
practice internationally.
CUSTOMER PUBLISHING / 13
APA IS CURRENTLY WORKING with over
40 prospective clients with
potential; business worth over
£30m of incremental spend to the
industry. The value of the medium
will continue to be emphasised
through biannual releases of new
data, which it proactively promotes
to the marketing trade and vertical
sector trade press to ensure that the
messages reach marketing directors,
whatever their sector.
Above: Julia
Hutchison, COO
of APA
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