10 SCS : Thought leadership www.supplychainstandard.com
Extended Supply Chain
Staying ahead in a changing world
The Extended Supply Chain
conference 2010 will focus on the
concept of flexibility and meeting
customer needs by responding
efficiently to constantly changing
market conditions.
In particular, it will look at building
supply chain capability to manage
fluctuating costs and volatile demand
patterns; achieving end-to-end
visibility throughout the extended
supply chain in collaboration with
your partners; and translating top
level supply chain strategy into
operational best practice.
Extended Supply Chain is
attended by Europe’s most forward
thinking and innovative supply
chain leaders. It brings together
supply chain and logistics directors
from a range of industries to
network and debate supply chain
best practice.
The conference has two distinct
elements. Day one focuses on
strategic thought leadership content,
delivered by pre-eminent supply
chain minds. Day two sees up
to 40 case study-led,
practical and
operational
workshops,
delivered by
industry experts on
a range of topics
deemed to be of
significant
relevance to supply
chain leaders who
operate an extended
supply chain.
»Duncan Lowe,
supply chain director at
PepsiCo, and Chris Carden,
headoffoodsupplyatAsdawill
explore the issues surrounding the
creation of a collaborative
supplier/customer partnership
collaboration using some recent
joint examples. They will be asking
some of the hard questions such as:
how can the customer leverage best
practice in suppliers; what is
advantaged service; and is the
relationship forever?
»Mawgan Wilkins, senior director,
global service supply chain, at Cisco
Systems will look at building
increased flexibility into the supply
chain through improved end-to-end
collaboration and visibility.
In particular he will look at
auditing your partner network to
replace the weakest links and
maintain the integrity of the
business; working with your
suppliers to take costs out of the
supply chain while maintaining
service levels; and reviewing
insourcing vs outsourcing decisions:
balancing flexibility and visibility
requirements.
»Peter Surtees, European supply
chain director at Kimberly-Clark,
will examine the issues surrounding
optimising inventory levels to
manage costs and maximise working
capital. This includes agreeing
appropriate inventory levels with
your suppliers through sharing risks
and rewards and managing
complexity by streamlining SKUs to
maximise profits rather than sales.
Developing the talent to deliver
ongoing innovation is a crucial issue
for supply chain professionals. Dirk
Holbach, Henkel’s corporate vice
president global supply chain
operations, will look at ensuring top
level involvement in the supply
chain talent debate and assessing
your human capability to deliver on
your supply chain strategy and
putting the right people in the right
place at the right time.
Corporate social responsibility will
come under scrutiny in a
presentation by Kris van
Ransbeek, vice president of
product supply and GM
ingredients business
Europe for Chiquita,
who will be looking at
the practical
implications of
implementing a CSR
programme.
Other confirmed
speakers include:
»Alan Waller, vice
president for supply chain
innovation at consultancy
Solving Efeso, and president of
Leaders in Supply Chain Benelux.
»Anne Bruggink is general manager
supply chain at Electrocomponents.
He has global responsibility for
managing the supply chain across
RS Components, Radionics,
Radiospares and Allied.
»Cloe Zeng, demand flow director
(UK & Ireland) of Electrolux Major
Appliances. She is responsible for
international factory sourcing,
demand forecast and inventory
optimisation, supply chain
development, sales operations and
E-Business.
»Douglas Kent, European
chairman, Supply Chain Council.
He has over 20 years of experience
focused on the development,
marketing and deployment of
tailored supply chain solutions.
»Simon Williams,VP supply chain,
Constellation Europe.
Full details of the conference, along
with registration details are available
at: www.esc2010.com.
thinkers. It started by looking at developments in the
market before analysing strategic responses. It went on
to consider cultural capabilities and leadership before
considering information enablers and drivers.
The book quickly became established as a key text in
the development of supply chain thinking.
Gattorna points out that while he has been
developing the concepts, the world has not stood still
– in particular, developments in technology have
enabled the supply chain thinking to move ahead.
Gattorna points to the arrival of the internet in the
1990s. Before that, he says, integration was limited.
Use of the internet made it possible to get around
many of the blockages in systems terms.
Having developed the idea of strategic alignment,
Gattorna has spent the past 20 years making the
concept more granular and going deeper into the
detail. Through this process it became clear that there
was a need for a fundamentally new business model to
take supply chain to a new level, he says.
It was at this point that the concept of dynamism
The supply chain has to deal
with more than the static
customer, we need to
configure supply chains to
deal with dynamic situations.
was brought into play, reflecting the changing buying
behaviours of customers. “Strategic” supply chain
alignment became “dynamic” supply chain alignment.
“The supply chain has to deal with more than the
static customer, we need to configure supply chains to
deal with dynamic situations,” he says.
How do you design a supply chain that can respond
dynamically to changing market conditions? It would
be easy to over-complicate and there are clearly plenty
of pitfalls. At the conference Gattorna will be looking at
how companies can configure their supply chains so
that they can meet changing demands.
IfthereisarecurringthemeforGattornaitistheneed
for organisations to understand their customers. “Very
few genuinely understand customer behaviour,” he
says. Leadership plays an important role in this –
particularly getting the right leadership style in the
business. “Good leaders understand what is happening
in the market,” he says. “There is a huge correlation
between good leadership and performance.”
howtobetop
A special feature of the conference will be the
AMR Research Top 25 Supply Chain Excellence
discussion, which will look at translating top
level supply chain strategy into operational
best practice.
The session will be chaired by Kevin O’Marah,
chief strategy officer of AMR Research and will
look at where “Top 25” companies have made
changes that have had a significant positive
impact on their businesses and how they
overcome the challenges of communicating
and managing change across a geographically
dispersed workforce. The panel will include:
Christian Verstraete, chief technology officer,
manufacturing & distribution industries at HP;
David McMillan, director of sourcing, Europe,
IBM, and Edwin Van Der Meerendonk, VP
European supply chain, Disney.
To view a Ceros magazine you need to have JavaScript enabled in your browser and have the flash player 8 or higher installed. To install the latest flash player, click the icon above, install the flash plugin and then click here to refresh this page.