November 14 2008

TRAVEL WEEKLY SAYS

Where there’s a will…

Martin Couzins Managing Editor

This week’s World Travel Market was all about coming together: the global travel and tourism industry together on a global stage to talk shop, share experiences, announce developments, sign deals and look to the future. Clearly the future is a cause for major concern. As Thomas Cook chief executive Manny Fontenla- Novoa told Travel Weekly, the 2009 peaks period will be tough, warning agents they will have to fi ght and work for bookings like they have never done before. It was heartening to see attendees, exhibitors and speakers conducting themselves in a businesslike manner. There was a lot of energy and celebration, but there was less fl amboyance than in previous years. This year it was all about

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24 | Travel Weekly | November 14 2008

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getting back to the basics and doing them right to survive the coming months. It was about a positive attitude to business and business development.

“For the global travel industry, the way ahead is to tackle these issues together”

WTM chairwoman Fiona Jeffrey hit the right note by focusing on those issues – outside of economic woes – that continue to challenge the industry. And by calling on the industry to come together to provide leadership and solutions. “It’s vital that these economic headaches do not mean the

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industry loses sight of other major industry challenges such as sustainable development, global warming and poverty reduction. They cannot, and should not, take a back seat – regardless of the situation. “Just as they have agreed a global approach to address the meltdown, this is a time – perhaps more than ever before – for the international travel industry to seek a global approach, and demonstrate co-operative leadership.” Clearly there is a will to make a difference. This week, for example, Sandals launched the Sandals Foundation to help improve people’s lives and the environment in communities surrounding its properties. Turn to page 18 and you will see how a Travelife project is helping save water in Cyprus. And where there is a will, there is a way. And for the global travel industry, the way ahead is to tackle these issues together.

See all the pictures, read all the stories and watch the video from World Travel Market at www.travelweekly/wtm2008

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