that devalues everything for us
and our clients.
One luxury you will keep
despite the credit crunch
A decent holiday with my family.
Saunders, Robert
Senior UK PR manager, Nintendo
With brands such
as the Wii and the
DS, Nintendo is a
powerful player
in the gaming
industry, and
Saunders’ professionalism and
quick action has surely helped
the company’s reputation.
Address 55-57 High Street,
Windsor, Berkshire SL4 1LP
Telephone 01753 483700
Born Dublin, in
December 1978.
Lives Epsom, Surrey, with
soon-to-be wife Victoria.
Career highlight
Being part of the team behind
Nintendo’s resurgence in
the UK.
Worst moment of career
Every time my corporate
headshot is used.
Professional inspiration?
‘Super Agent’ Ari Gold.
Media must-haves?
news.bbc.co.uk, Today
programme, Monocle magazine,
limitedhype.com.
Most respected journalist
I have a healthy respect for
everyone I meet through
my work.
Most respected politician
Barack Obama.
Business or brand to
watch? Apple. The world holds
its breath as Steve Jobs takes a
back seat.
Best advice? The man who
has never made a mistake has
never made anything.
PR campaign you wish
you’d thought of?
‘Bring Back Wispa’ or ‘Little
Big Planet’.
Favourite book F. Scott
Fitzgerald’s The Great Gatsby.
Private members club?
I’m not really part of
that crowd.
Burning career ambition?
I’ve always wanted to be a
racing driver.
One luxury you will keep
despite the credit crunch
Like Gordon Brown, I’m
planning to spend my way out
of the credit crunch.
Saw, Deborah
MD, corporate practice, Citigate
Dewe Rogerson
Knowledgeable and sociable
managing director who leads
the corporate practice at the
City heavyweight.
Address 3 London Wall
Buildings, London Wall,
London EC2M 5SY
Telephone
020 7638 9571
Born London.
Lives Suffolk, with my husband,
David, and three dogs.
Career highlight Being
commissioned by the UK
Government to investigate and
restructure UNESCO’s comms
department, resulting in savings
of more than £4m per annum.
Worst moment of career
Getting 14 parliamentary
candidates stuck in a lift and
yes, they were all elected.
Professional inspiration?
Arianna Huffington. She is
fearless, true to herself, really
interested in people and ideas
and a good entrepreneur as well.
Media must-haves? All
broadsheets, Today, The New
Yorker, huffingtonpost.com
and dailycandy.com.
Most respected journalist
Jeff Randall.
Most respected politician
Barack Obama, but we will see.
Business or brand to
watch? I will be very interested
to see how the BBC tries to get
on the front foot after its litany
of crises.
Best advice? If you haven’t got
intellectual curiosity, if ideas
don’t excite you, then this isn’t
the right industry for you.
PR campaign you wish
you’d thought of? The
Obama election campaign, for
using social networking to get
people (particularly young
people) to participate in the
political process (UK politicians
please note).
Favourite book Vanity Fair by
William Thackeray.
Burning career ambition?
To run National Express East
Anglia and transform a
company that doesn’t know the
meaning of customer service.
One luxury you will keep
despite the credit crunch
Waitrose Very Chocolatey
White and Dark Belgian
Chocolate Cookies.
Saxton, Joe
Chair/driver of ideas Charity
Comms/nfpSynergy
If you work in
third sector
comms, you will
know Joe Saxton.
He runs the
specialist third
sector think tank nfpSynergy and
is stirring things up with his new
organisation, Charity Comms.
Address 2-6 Tenter Ground,
Spitalfields, London E1 7NH
Telephone
020 7426 8877
Born Brisol, UK, 1962.
Lives Keswick, with wife Julie
and three children.
Career highlight
Getting my first job at Oxfam.
Professional inspiration?
Betty McBride and John Palmer
are both pretty inspiring.
Media must-haves? The
Week, the Keswick Reminder.
Most respected journalist
Malcolm Gladwell.
Most respected politician
Hillary Clinton.
Business or brand to
watch? Marks & Spencer.
Best advice? Just do it.
PR campaign you wish
you’d thought of?
The Book of Genesis.
Favourite book Delia Smith’s
Vegetarian Collection.
Burning career ambition?
To win the Booker prize.
One luxury you will keep
despite the credit crunch
Budweiser and Krispy
Kreme doughnuts.
Scales, Sarah
Co-founder, Brands2Life
Known for her
sponsorship work,
Scales has a long
and varied PR
background, from
crisis comms at a
hospital trust to corporate PR at
a top agency.
Address 1 Warwick Row,
London SW1E 5ER
Telephone 020 7592 1200
Lives London, with my
husband, son and daughter.
Career highlight
Winning PRWeek New
Consultancy of the Year in 2000.
Media must-haves? Radio 4,
bbc.co.uk, FT.
Most respected politician
Barack Obama.
The PRWeek Power Book 2009 93
Business or brand to
watch? Twitter.
Best advice? Keep positive.
Favourite book Harper Lee’s
To Kill a Mockingbird.
Private members club?
Soho House.
One luxury you will keep
despite the credit crunch
The gym.
Senior, Nora
Chairman UK regions and
Ireland and MD Scotland,
Weber Shandwick
Respected MD
Senior was named
‘Best Executive’ at
the fourth Annual
Stevie Awards for
Women in
Business in 2007.
Address 9 York Place,
Edinburgh EH1 3EB
Telephone 0131 556 6649
Born St Andrews, Scotland.
Lives Edinburgh and
Nottingham, with husband
Stuart and two children.
Career highlight Awarded
Scottish Businesswoman of the
Year 2003 and Best International
Communications Executive
(International Stevie Award).
Worst moment of career
The threatened closure of the
first consultancy with which I
got a job, which was making
losses. After the redundancy of
the CEO and deputy, I made a
plea to keep the business open
and was given six months to
turn it around. Scary situation,
but working as a team we did it.
Professional inspiration?
James Dyson.
Media must-haves? FT;
The Sunday Times, The Economist,
The Scotsman; The Herald, Evening
News; Evening Times, TIME, bbc.
co.uk, bloomberg.com,
lexisnexis.com, breakingviews.
com, Facebook, LinkedIn.
Most respected journalist
John Plender of the FT.
Most respected politician
Vince Cable.
Business or brand to
watch? FiFi and Ally.
Best advice? Only work in a
job for which you have a passion.
Get a good team round you who
complement your strengths
and weaknesses.
PR campaign you wish
you’d thought of? ‘Hands
Across America’, or else the
To view a Ceros magazine you need to have JavaScript enabled in your browser and have the flash player 8 or higher installed. To install the latest flash player, click the icon above, install the flash plugin and then click here to refresh this page.