communications expert,
Parker is semi-reclusive when
it comes to his own publicity.
His credentials, which
include having Gordon Brown
as godfather to his youngest
son, David Cameron and
Brown attending his wedding
to former colleague Jane, and
a long-standing friendship
with Sarah Brown, speak for
themselves, however. In the
past few years Parker has taken
a back seat from the direct
running of Brunswick to
focus on face-to-face contact
with clients. Before founding
Brunswick in 1987, he worked
in City PR, and prior to that had
a brief stint managing a
rock band.
Parsons, Clare
Co-founder and chairman,
Lansons Communications
Although she
is somewhat
lower profile
than Lansons’
co-founder (and
her husband) Tony
Langham, Parsons is no less
influential in the agency’s
rapid expansion.
Address 24a St John Street,
London EC1M 4AY
Telephone
020 7490 8828
Born Durban, South Africa.
Lives Islington, London, with
my husband and two sons.
Career highlight
Being awarded the Stephen
Tallent medal from the
president of the CIPR,
Ian Wright.
Worst moment of career
You have to move on.
Media must-haves?
Financial Times, Radio 4’s
Today programme, bbc.co.uk.
Most respected politician
Nelson Mandela.
Business or brand to
watch? Barack Obama.
Best advice?
You are only as good as your
last piece of work.
Favourite book
For 2008, it has to be
A Thousand Splendid Suns
by Khaled Hosseini.
Private members club?
Shoreditch House.
One luxury you will keep
despite the credit crunch
At the moment, chocolate.
Paton, Ginny
MD, Henry’s House
A vibrant
MD who has
energetically
led innovative
consumer accounts
for Absolut Vodka
and FHM, taking the agency
from strength to strength.
Address 108 Great Russell
Street, London WC1B 3NA
Telephone 020 7291 3000
Born Southport, 1967.
Lives Queen’s Park with
husband Christian and three
little boys.
Career highlight
Winning a green award for a F1
racing team.
Worst moment of career
Any pitch I have not won.
Professional inspiration?
Julian Henry.
Media must-haves? Always
The Sun, Metro, The Sunday Times,
Grazia, Heat, brandrepublic.com,
Digital Spy and BBC News with
regular Sky news alerts.
Most respected journalist
Too many to risk offending
them all by naming just one.
Most respected politician
Still Boris Johnson, and even
more so now I’ve met him.
Business or brand to
watch? Green and
ethical brands.
Best advice? Assumption is
the mother of all f***-ups.
PR campaign you wish
you’d thought of?
Free petrol to launch
EA’s Mercenaries game.
Favourite book
The Gruffalo by Julia Donaldson
(having read it to the
aforementioned three
small boys a thousand times).
Private members club?
Keep meaning to join one...
Burning career ambition?
To be a supermodel or a
Spice Girl.
One luxury you will keep
despite the credit crunch
White wine.
Paver, Dougal
Founder, Paver Smith
Paver is the one to
watch in Liverpool.
He leads a highly
acquisitive agency
with ambitious
plans that
include buying in London.
Address The Plaza, 100 Old Hall
Street, Liverpool L3 9QJ
Telephone 0151 239 5000
Born Liverpool, 1968, part of the
first set of triplets born at
Broadgreen Hospital.
Lives In Liverpool with
wife Helen and kids: Rory
and Elizabeth.
Career highlight
Watching an outstanding team
bring the Shell gas account up
to Liverpool.
Worst moment of career
Any Monday morning when
Everton lost.
Professional inspiration?
Tom Peters is inspirational and
manages to distil complex
issues into bite-size chunks.
Media must-haves? The
Economist, how-do.co.uk, Insider
Magazine, FT, The Times, Irish
Times, dougal.org.uk.
Most respected journalist
Michael Taylor, North West
Business Insider: open-minded,
forthright and not afraid to
be awkward.
Most respected politician
A tie between William Hague
and Frank Field.
Business or brand to
watch? Asda, for its relentless
drive for value and service and
high standards of employment.
Best advice? Charm will buy
you ten minutes. After that,
you’d better know something.
PR campaign you wish
you’d thought of? Free beans
for students. A master stroke.
Favourite book Empire, by
Professor Niall Ferguson.
Private members club? The
Everton Moaners’ Club: people
are kicking the door in to join,
but there are still only 30 of us.
Burning career ambition?
To be known as the employer of
choice for the brightest and best.
One luxury you will keep
despite the credit crunch
My beautiful 12-bore side-lock
ejector shotgun made by
Victor Sarasqueta in 1975.
Peacock, Matt
Group director of
communications, BG Group
During his career
Peacock has been
a BBC journalist,
handled crisis
comms, and
worked with
Hutchinson, 3G and Ofcom,
The PRWeek Power Book 2009 87
before joining FTSE100 energy
company BG in 2007.
Address 100 Thames Valley
Park, Reading,
Berkshire RG6 1PT
Telephone
0118 935 3222
Born London, 1966.
Lives Surrey, with wife Glenda
and three children.
Career highlight
Moving from journalism
into corporate comms and
realising I enjoyed it as much
as reporting.
Worst moment of career
The death of a colleague when
we were working in the former
Yugoslavia in the mid-90s.
Professional inspiration?
Nothing beats working with a
good CEO.
Media must-haves?
The Economist, The Times,
Radio 4.
Most respected journalist
The reporters who put
themselves in harm’s way.
Most respected politician
Barack Obama.
Business or brand to watch?
Insolvency practitioners.
Best advice?
Trust your instinct.
PR campaign you wish
you’d thought of?
Obama’s election campaign.
Favourite book
Any military history.
Burning career ambition?
To make a difference.
One luxury you will keep
despite the credit crunch
Time with my family.
Pearson, Pat
Head of ethical healthcare,
The Red Consultancy
Affable and
respected
healthcare
communicator,
Pearson founded
Red’s healthcare
division in 2007 from his role as
head of healthcare at Ruder Finn.
Address 41-44 Great Windmill
Street, London W1D 7NF
Telephone
020 7025 6572
Born Reading, 1966.
Lives Hornsey, in north
London, with my
wife, Siobhan.
Career highlight
Co-ordinating media and
accompanying the Defence
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