68 The PRWeek Power Book 2009
Keogh, Anne
Head of media relations,
Siemens
In addition to
heading general
UK media relations
at the technology
powerhouse,
Keogh has worked
on special projects for Siemens,
such its programme to raise
awareness of stroke and funds for
The Stroke Association.
Address
Sir William Siemens Square,
Frimley, Camberley,
Surrey GU16 8QD
Telephone
01276 696312
Born Dublin, 1967.
Lives Wembley Park, London,
with husband Simon and twoand-a-half
motorbikes.
Career highlight
BBC Breakfast announcing
Siemens’ sponsorship of GB
Rowing was a highlight, and I
once got a full page in the FT
on IT storage.
Worst moment of career
Joining a US software company
in the dotcom bubble, which
predictably was acquired
two months later.
Professional inspiration?
Michael Fenton-Webster from
NCR and Julia Vockrodt from
VPL, who taught me my craft.
Media must-haves?
The Today programme, bbc.co.
uk, the FT, Google, spell check,
a sense of humour, smart
colleagues and a good boss.
Most respected journalist
John Humphrys.
Most respected politician
Tony Benn.
Business or brand to
watch? Twitter, which in 2009
may invade us all.
Best advice? When in a spin,
sit down and write a list.
PR campaign you wish
you’d thought of?
The Oxfam ‘Unwrapped’
idea made giving to the
charity more fun, personal
and engaging.
Favourite book Everything
by P. G. Wodehouse.
Burning career ambition?
To prove to my mother that it
is possible to be a PR person in
your forties.
One luxury you will keep
despite the credit crunch
My skiing holiday.
Ketteringham, Andrew
Director, external affairs,
Alzheimer’s Society
Ketteringham
was schooled in the
financial sector but
now leads comms
for the noisy NGO
that has put
dementia firmly on the
Government’s agenda, and
front of the public’s mind.
Address Devon House,
58 St Katharine’s Way,
London EC1 1JX
Telephone
020 7423 3500
Born London, 1950.
Lives Southwark and
Buckinghamshire, with wife
Robin and occasionally one
of our daughters.
Career highlight
The announcement by
the Government of a
commitment to a national
strategy to combat dementia,
and the credit given to the
Alzheimer’s Society by the
minister for raising the
profile of dementia.
Worst moment of career
Being given a BlackBerry
(now discarded).
Professional inspiration?
No one person, but the young
team who work with me at
Alzheimer’s Society provide
inspiration every day.
Media must-haves?
Radio 4, Radio 5, bbc.co.uk,
The Guardian, Google.
Most respected journalist
Michael White.
Most respected politician
Nelson Mandela.
Business or brand to
watch? Aldi.
Best advice?
Don’t wait.
PR campaign you wish
you’d thought of?
The ‘Full Stop’ campaign for
the NSPCC.
Favourite book
Winnie the Pooh by A. A. Milne.
Burning career ambition?
To help make the Alzheimer’s
Society one of the UK’s
leading and most
influential charities.
One luxury you will keep
despite the credit crunch
My gym membership, in
order to overcome years
of past (but not present)
good living.
King, Chris
Group head of media,
Compass Group
King leads comms
for the high-profile
food service
company, which
came under fire in
2006 when TV chef
Jamie Oliver savaged its school
dinners, including the famous
Turkey Twizzlers.
Address Compass House,
Guildford Street, Chertsey,
Surrey KT16 9BQ
Telephone 01932 573000
Born Chertsey, 1973
Lives South Kensignton,
with partner.
Career highlight
My first job: H&K.
Worst moment of career
An unhappy and short-lived
stint at a reasonably wellknown
PR agency. Say no more.
Professional inspiration?
Stephen Sherbourne.
Media must-haves? ft.com.
Most respected journalist
Matthew Goodman,
The Sunday Times.
Most respected politician
Chris Grayling.
Business or brand to
watch? Vodafone.
Best advice?
Keep an open mind.
PR campaign you wish
you’d thought of?
‘Labour Isn’t Working’ (1978).
Favourite book Captain
Corelli’s Mandolin by Louis
de Bernières.
Burning career ambition?
To become Prime Minister.
One luxury you will keep
despite the credit crunch
Wine.
King, Edmund
President, The AA
King joined the
AA from the RAC
Foundation in
December 2007.
He continues
to champion
motorists’ interests with
creative campaigning and effective
lobbying, and is the recognised
and forthright voice of
the industry.
Address Fanum House,
Basingstoke,
Hampshire RG21 4EA
Telephone 01256 491538
Born Aldershot, 1958.
Lives St Albans, with wife
Deirdre and three children.
Career highlight
Winning PRWeek PR
Professional of the Year.
Worst moment of career
Not getting support from
previous bosses over the
Princess Diana seatbelt story.
Professional inspiration?
Professor Hugh Berrington,
former professor of politics at
Newcastle University.
Media must-haves?
Today programme, Radio 5 Live,
The Times, The Guardian,
The Daily Telegraph, Local Transport
Today, Press Association wires,
bbc.co.uk, guardian.co.uk.
Most respected journalist
Jeremy Paxman.
Most respected politician
Nelson Mandela.
Business or brand to
watch? Saga.
Best advice? Just do it.
PR campaign you wish
you’d thought of? Band Aid.
Favourite book On the Road
by Jack Kerouac.
Private members club?
Two Brydges.
Burning career ambition?
Difficult to beat president of the
AA, but… what about president
of the UK?
One luxury you will keep
despite the credit crunch
Château Haut-Marbuzet.
King, Mike
MD, Johnson King
Easygoing and
likeable, King
originally trained
as an electronics
engineer with the
MoD before
working as a technical journalist
and then setting up his own
b2b tech agency.
Address 93 Great Suffolk Street,
London SE1 0BX
Telephone
020 7401 7968
Born London.
Lives Greenwich, next to the
park with my wife, our three
daughters and Lewis (my eldest
daughter’s boyfriend).
Career highlight
Building the most effective tech
PR team in Europe.
Worst moment of career
Going to the wrong office
address for a new business pitch
is up there.
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