Telephone 020 7759 7400
Born Blackpool, 1970.
Lives Wandsworth, with
husband and two children.
Career highlight Giving the
performance of my life to regain
a ten-year-old client.
Worst moment of career
A bullying client. I resigned it to
safeguard team morale.
Professional inspiration?
Nick Beart. He taught me most
of what I know about running a
business. I married him.
Media must-haves? The Sun,
The Economist, The Guardian, Heat.
Most respected journalist
Gideon Rachman.
Most respected politician
Increasingly, William Hague.
Business or brand to
watch? Morrisons or Lidl.
Best advice? Listen.
PR campaign you wish
you’d thought of?
The recent Queensland Tourist
Board search for a blogger
campaign – genius.
Favourite book
One Hundred Years of Solitude by
Gabriel García Márquez.
Private members club?
The Harbour Club – great for
clients with children.
Burning career ambition?
A two-day week.
One luxury you will keep
despite the credit crunch
Decent wine, especially German
Riesling and Left-bank Bordeaux.
Forster, Jilly
CEO, Forster
Forster is a
pioneer in creating
behavioural change
through social
marketing. She
was best friends
with late Body Shop founder
Anita Roddick and was involved
in CSR and ethical issues long
before they became fashionable.
She is also a founding director of
The Big Issue.
Address 49 Southwark Street,
London SE1 1RU
Telephone 020 7403 2230
Born London, 1955.
Lives Weekdays: close to
my office in The Borough;
weekends: West Sussex, with
my husband.
Career highlight Putting The
Body Shop on the map during
the 1980s and being a founding
director of The Big Issue in 1991.
Worst moment of career
Being told off for chewing gum
in the High Court during The
Body Shop’s successful bid to
sue Dispatches when it alleged
the firm made fraudulent claims
about not using animal testing.
Professional inspiration?
Doris Lessing. Self-educated,
stunningly original and
searingly honest.
Media must-haves? Radio,
iPhone, Adbusters, The Guardian,
theyworkforyou.com.
Most respected journalist
Henry Porter, for his ability to
combine unfailing wit and good
taste with trenchant defence of
our liberties.
Most respected politician
Vera Baird, the solicitor general,
who works to fight inequality.
Business or brand to
watch? Tesco: how much will
it suffer? Rentnotbuy.co.uk and
similar businesses.
Best advice? If you think
you’re too small to make a
difference, you’ve never been to
bed with a mosquito.
PR campaign you wish
you’d thought of?
Greenpeace buying a small strip
of land to prevent the building
of the third Heathrow runway.
Favourite book Icelandic
Fairytales or The Dictionary of the
History of Ideas.
Burning career ambition?
To help ensure ageism stops
being legal in the UK.
One luxury you will keep
despite the credit crunch
Nicorette gum.
Fox, Nicholas
Head of financial communications
and regulatory affairs, Virgin
City stalwart
Fox replaced Will
Whitehorn as
Virgin’s PR chief in
September 2007.
He has the top
financial PR role for the Virgin
empire, and was previously a
senior consultant at M:, where he
handled its Virgin Media account.
Address 50 Brook Green,
London W6 7RR
Telephone 020 7229 04738
Born London, 1970.
Lives Hampstead Heath, with
wife Debbie and daughter Eliza.
Career highlight The battle
between Sky and Virgin Media
over the Sky basic channels.
Professional inspiration?
Gerry Robinson.
Media must-haves?
Google media alerts, websites
for The Times, FT and Drudge.
Most respected journalist
Jeff Randall.
Most respected politician
Barack Obama.
Business or brand to
watch? Marks & Spencer
will become the proxy for the
health of the high street.
PR campaign you wish
you’d thought of?
The Apple ones usually get a lot
of positive press.
Favourite book The Great
Gatsby by F. Scott Fitzgerald.
Private members club?
Century.
One luxury you will keep
despite the credit crunch
My Arsenal season ticket.
Fox, Paul
Head of PR/citizenship for Europe,
Xbox/Microsoft Entertainment
and Devices Division
As enthusiastic
about early 1990s
rock and Liverpool
FC as about tech
PR, Fox was a
major force behind
ground-breaking campaigns for
Tomb Raider, Xbox and the
Halo games series.
Address Microsoft Campus,
Thames Valley Park,
Reading RG6 1WG
Telephone
0870 601 0100
Born London, 1971.
Lives St Albans, with my
girlfriend, Mel, and three cats.
Career highlight
The launch and subsequent
success of Xbox 360 in Europe.
Worst moment of career
Nothing I’ve not managed to
take some learning from.
Professional inspiration?
Peter Moore, VP of EA Sports.
Media must-haves?
The tabloids, holymoly.com,
popbitch.com, LinkedIn,
MCV, koptalk.com.
Most respected journalist
Steve Boxer: a top freelancer and
key expert on the interactive
entertainment industry in mass
consumer media.
Business or brand to
watch? Any brand or business
that can grow in stature
during what promises to be a
The PRWeek Power Book 2009 49
challenging year will be
worth watching.
Best advice? It’s not what you
know but who you know.
PR campaign you wish
you’d thought of?
The campaign around Wasted
Youth’s awareness/fundraising
gig in a prison.
Favourite book Anything by
Tony Parsons.
Private members club?
The Hospital.
Burning career ambition?
To continue the growth of Xbox
360 in Europe.
One luxury you will keep
despite the credit crunch
Liverpool FC tickets.
Fox, Susan
Director of communications and
external relations, Information
Commissioner’s Office
Relaxed PR veteran
known for her
clear-headedness,
which comes in
useful in her
current role as head
of comms for the ICO. Previously
PR manager at Unilever.
Address Wycliffe House, Water
Ln, Wilmslow, Cheshire SK9 5AF
Telephone 0845 630 6060
Born Southampton, 1961.
Lives Stockport, with my
husband and daughter.
Career highlight
Winning a CIPR PRide award
for outstanding in-house
PR department.
Worst moment of career
Being asked to lie to
the chairman.
Professional inspiration?
My boss and my colleagues.
Media must-haves?
The Guardian, bbc.co.uk,
the news service on my mobile,
Heat, newsbiscuit.com.
Most respected journalist
Andrew Marr.
Most respected politician
Barack Obama.
Business or brand to
watch? Google.
Best advice? Think ahead.
PR campaign you wish
you’d thought of? Any public
information ad from the COI.
Favourite book Pride and
Prejudice by Jane Austen.
Private members club?
RSA (if that counts).
Burning career ambition?
To write a novel.
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