John McCain, though I think I
am out of step with just about
the whole world on this one.
Business or brand to
watch? WHSmith.
Best advice? In business,
stay on good terms with
everyone. You never know when
you will meet them again.
Favourite book
The Aubrey and Maturin novels
of Patrick O’Brien.
Private members club?
The RAC.
Burning career ambition?
To come out of this recession
better focused, stronger and
ready for the next upturn.
One luxury you will keep
despite the credit crunch
My boat. Its new sails are
already on order.
Byrne, Colin
CEO for UK & Europe,
Weber Shandwick
Recently promoted
to the role of
European CEO, the
provocative Byrne
has led Weber
Shandwick since
2001 and has more than 20 years
of PR experience, including stints
at the Labour Party, AA and NFU.
Close to Peter Mandelson.
Address Fox Court, 14 Gray’s
Inn Road, London WC1X 8WS
Telephone 020 7067 0000
Born Salford, too long ago for
my liking.
Lives West Sussex, with Hilary,
Dylan, Elliott, four rabbits and
two chickens.
Career highlight Working
with Peter Mandelson and Tony
Blair – although being
photographed for GQ by David
Bailey was pretty cool.
Worst moment of career
Three days working in the press
office of a certain London local
council in the 1980s before I quit.
Professional inspiration?
Colleagues, current and former
bosses, some ex-colleagues,
some other agency leaders.
Media must-haves?
The Today programme, Facebook,
FT, The Guardian, The Sunday
Times, PRWeek, The Economist,
GQ, Management Today.
Most respected journalist
Tony Parsons is a great writer,
Martin Kettle (Guardian) is
an insightful political
commentator, Stefan Stern (FT)
is a terrific management guru,
and many great business writers.
Most respected politician
Obama. He will define the first
part of the 21st century.
Business or brand to
watch? Google.
Best advice? Don’t ask
for permission.
PR campaign you wish
you’d thought of? Most of
what Richard Branson and
Simon Cowell come up with.
Favourite book Wuthering
Heights by Emily Brontë.
Private members club?
The Hospital, One Alfred Place.
Burning career ambition?
To do my job well and make
a difference.
One luxury you will keep
despite the credit crunch
Decent whisky and the odd visit
to Paul Smith.
CCalvert, Pam
MD, Communications
Management
Head of one
of last year’s
quiet successes:
Communications
Management is
one of the topgrossing
public sector PR agencies
in the country, specialising in
economic and social issues. Its
five specialist practices are
education, workplace, enterprise,
health and regeneration.
Address 2 Harpenden Road, St
Albans, Hertfordshire AL2 3AN
Telephone 01727 850761
Born Peterborough, 1954.
Lives St Albans, with
husband Simon.
Career highlight Building a
highly differentiated reputation
management company,
employing 27 hugely talented
people and delivering
outstanding reputations for
clients in the education, health,
enterprise, workplace and
regeneration sectors.
Worst moment of career
In my early career, drying up in
a new business presentation to a
panel of 20 people.
Professional inspiration?
The team I work with.
Media must-haves? FT,
The Guardian, The Sunday Times,
The Times Educational Supplement,
The Times Higher Educational
Supplement, People Management,
Personnel Today, Human Resources,
Health Service Journal, Guardian
Unlimited, Robert Peston and
Nick Robinson’s blogs, ft.com,
news.bbc.co.uk.
Most respected journalist
Jonathan Guthrie, Richard
Donkin, Della Bradshaw, Linda
Anderson (FT); Mike Baker (ex-
BBC); Carol Lewis (The Times)
Most respected politician
Barack Obama.
Business or brand to watch?
Little Chef: its reinvention in
association with Heston
Blumenthal.
Best advice? Build a talentbased
business.
PR campaign you wish
you’d thought of? Vodafone’s
anti-bullying campaign:
exemplary in its choice of media
and execution.
Favourite book Small Island
by Andrea Levy.
Private members club?
The RSA.
Burning career ambition?
To help our clients influence
with integrity, give our bright
people bright futures and max
the growth of our company.
One luxury you will keep
despite the credit crunch
Having an annual fun day with
the team.
Campbell, Alastair
Freelance
Address 39
Victoria St, London
SW1H 0HA
Telephone
08705 900200
Lowdown The
former political journalist and
Downing Street comms director
has been lured back to the front
line to help with Labour’s fightback.
As well as making the
occasional foray into Downing
Street to advise Gordon Brown,
Campbell is also playing an
increasingly active role in
Labour’s online efforts.
In particular, he is working with
John Prescott on the GoFourth
website, which is campaigning
for a Labour fourth term. He
recently admitted to PRWeek
that he is a ‘late convert’ to the
power of online political
The PRWeek Power Book 2009 33
campaigning, adding that he
was ‘devoting maybe half an
hour each day to this’.
Cann, Paul
Director of policy and external
relations, Help the Aged
Cann has directed
comms strategy at
the charity for the
past eight years.
He has held a range
of senior voluntary
sector roles, including CEO of The
Autistic Society and director of
British Dyslexia Association.
Address 207-221 Pentonville
Road, London N1 9UZ
Telephone 020 7287 1114
Born Epsom.
Lives Hook Norton, Oxfordshire,
with wife Pip and two children.
Career highlight The
Government’s decision last year
to ban age discrimination.
Worst moment of career
Making 60 staff redundant at
The Independent.
Professional inspiration?
Jesse Jackson.
Media must-haves?
Prospect and Private Eye.
Most respected journalist
Robert Fisk.
Most respected politician
Frank Field, MP.
Business or brand to
watch? The new charity that
will be formed by Age Concern
and Help the Aged
Best advice?
Believe in yourself.
PR campaign you wish
you’d thought of? The Oxfam
‘I’m in’ campaign.
Favourite book The Great
Gatsby by F. Scott Fitzgerald.
Private members club?
The North Cotswold Chamber
Choir (tenor section).
Burning career ambition?
To see full equality for all
older people.
One luxury you will keep
despite the credit crunch
lovefilm.com.
Carroll, Paul
Founder, Zuma 011
Carroll founded
Manchester agency
Communique,
made £6.6m in
its sale to Burson-
Marsteller and is
now behind the scenes at Media
City, a development that aims to
To view a Ceros magazine you need to have JavaScript enabled in your browser and have the flash player 8 or higher installed. To install the latest flash player, click the icon above, install the flash plugin and then click here to refresh this page.