cOUnTRy: canada secTOR: enTeRTainmenT
sympatico opens eyes to the
power of Microsoft Media Network
Driving additional traffic to four emerging channels on the popular Sympatico/
MSN portal required an ad network with great reach and powerful targeting. The
attention-grabbing Open Your Eyes display ad campaign delivered the impact
to engage audiences. However, it was the contribution of the Microsoft Media
Network, delivering reach and targeting to maximise a limited budget, which
proved most eye opening.
Key facTs
clienT:
Sympatico/MSN
media agency:
Bensimon Byrne
TaRgeT aUdience:
Range of male and
female audiences aged
between 18 and 54
Key channels:
Microsoft Media
Network
The Brief
l Drive users towards one of four new or
emerging Sympatico/MSN channels: Auto,
Finance, Green and Entertainment
l Reach a variety of male and female audiences,
at ages between 18 and 54, with creative
targeted for each demographic
l Target both French and English-speaking
audiences
l Work within a tightly limited media budget
l Generate 100,000 clicks through to the
Sympatico/ MSN portal.
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