THEMED EVENTS 15
Standing out from the crowd
HOW DO YOU GET YOUR BRAND NOTICED AT LIVE EVENTS? LOGOS ATTACHED
TO PANELLED SETS HAVE HAD THEIR DAY; READ ON FOR FAR MORE EXCITING
OPPORTUNITIES
A company brand can be easily lost at
an event or, conversely, over used and
become a turn-off to delegates. Subtlety
is key, so too the use of branding in
diff erent, unexpected ways to help get the
company message across.
One cutting edge solution that CWT uses
is Versa TILE, a video wall that instantly
grabs attention. Video can be played
across the panels, displaying branding,
graphics or a changing backdrop to the
event. Walls and fl oors come alive with
colours, patterns and moving images and
the mood of an event can be infl uenced,
from subtle to intense and pulsating.
Similarly, a Stealth Display Screen utilises
video LED technology to create intelligent
lighting and video eff ects on backdrops
of any size or shape alongside full video
content. Stealth allows you to take your
brand and message beyond content
alone.
“These two products are diff erent to
the usual AV solution and can give a
wow factor to your event. They have an
immediate eff ect on space and provide
an eye-catching solution,” says Rob
Pufkus, systems manager, CWT Meetings
& Events.
Event catering can provide further
branding opportunities, such as aptly
named cocktails to suit the evening,
canapés that are served to complement
the event theme or buff ets by brand
colour or cuisine.
Fresh products sourced locally are not
only a pleasant meal experience but
also a strong brand statement. However
CWT can take it further than this - we can
assist in designing your menus, sourcing
ethical food, furniture and décor and even
choosing cutlery to help endorse the
company brand.
Food is such a key
factor to any event
and can absolutely
determine how
successful an event is,
“
says CWT event manager Kaori
Yoshikawa. “A delegate’s experience can
be enhanced through the innovative use
of catering.”
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