MEM EVENT PREVIEW
MeM 2008: 85+ Speakers, One Track Covering All the Issues
No other event takes such a comprehensive look at the whole mobile entertainment industry –
sessions in 08 feature all the movers and shakers you would expect to be there. Highlights include:
Creating, Building and Generating Revenue:
Communities and Social Networking on Mobile
Following on from the success of web communities, new mobile communities are
emerging – but what are the business models that work ? How do we leverage
the success of web on mobile? The leading practitioners will explore what works
and why.
Moderator: Gerard Grech, Strategy & Business Development Director,
Content Partnerships and Services, Orange-France Telecom
Marco Argenti, Managing Director, Dada.net
Antonio Vince Staybl, CEO and Co-Founder, itsmy.com
(a brand of Gofresh GmbH)
Mark Curtis, CEO, Flirtomatic
Ziv Navoth, VP Marketing, Bebo
Olaf Kroll, Director Business Development Europe, MySpace.com
Off Portal vs On Portal:
Fostering an Era of Positive Change
Multi-channel strategies are becoming a must-do for media and content
companies, and uptake in off-portal content is surging, as operators and
content owners collaborate over revenue sharing and data charging. This panel
will present the case for off-portal vs on-portal. What are the challenges and
opportunities on all sides?
Jens Bergemann, CPO, Jamster
Ray Andersen, CEO, Bango UK
Russell Buckley, MD Europe, Admob
Paul Meyers, CEO, Acme Mobile
Andrew Bud, MEF Vice Chair and Executive Chairman, mBlox
Exploring the New World of Content:
Search and Discovery on Mobile
How can consumers expand their content discovery outside of local search?
Is a web like search experience on mobile a reality? What are the key factors in
enabling off-deck content service discovery? How is the value chain embracing
the mobile search opportunity?
Carey Bunks, Senior VP Business Development, yell.com
Michael Bayle, Senior Director of Global Monetization, Connected Life,
Yahoo!
Stephen Burke, SVP Marketing, MCN Inc
Bob Last, Head of Business Development, Taptu
James Patmore, Vice President, EMEA - Amdocs - Advertising,
Commerce, and Entertainment Division
Gianluca D’Agostino, CEO, Neomobile
32 Mobile Communications International | First for news, best for business
Mobile Content 2010: Making Money from Mobile
A panel of participants at the cutting edge of mobile content delivery will look
into the future of mobile entertainment in 2010, and compare it to the industry
today. How will money be made; what new revenue streams and business
models will have materialised? What will be the ‘killer application’? How will UGC
have shaped the mobile experience?
Moderator: Andrew Bud, MEF Vice Chair and Executive Chairman, mBlox
Are Traasdahl, Founder and CEO, Thumbplay
Javier Pérez Dolset, President and CEO, Zed
Julia Dimambro, Founder & Managing Director, CherryMedia Holdings
Redefining Mobile Gaming and Growing the Market
This panel will examine whether expectations for mobile gaming have been
met, and what must happen to reinvigorate the market. Will new technologies
- touch screens, GPS - provide the means to revive interest? Is in-game
advertising the answer? With more networks moving to 3G, how can mobile
gaming achieve its full potential?
Moderator: Monty Munford, Creator, Monty’s Gaming and Wireless Outlook
Anders Hakfelt, Vice President Commercial, EMEA, South-East Asia, Latin
America, Hands-On Mobile
Patrick Mork, Head of Marketing EMEA, Glu Mobile
Suresh Sudera, Head of Games, Vodafone Group
Chris James, MD, Steel Media (publishers of Pocket Gamer)
Balbir Blugan, Mobile Business Development, Sony Computer
Entertainment Europe
The Future of Personalisation
Today’s consumers tailor mobile services to suit their specific needs.
Personalising mobile services and applications represents a golden opportunity
to increase revenues and drastically improve the user experience. How can
personalisation be properly monetised?
Mark Rolston, Senior Vice President of Creative, Frog Design
Andrew Perlman, General Manager Vringo USA,
Senior VP Content & Community, Vringo
Simeon Coney, VP of Business Development, Adaptive Mobile
Nick Desai, CEO & Co-Founder, JuiceWireless
Aaron Rattue, Business Group Director, Telecom GfK
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